India has 130.2 million direct, indirect SVOD subscribers: Ormax
India has 130.2 million direct, indirect SVOD subscribers: Ormax
The Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021. This translated into a penetration of 30% of the total population universe. This means that 3 out of 10 Indians watched online videos at least once in the last month, the study said. The research, based on a sample size of 13,500 across urban and rural India, was conducted from July to September 2022.
The Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021. This translated into a penetration of 30% of the total population universe. This means that 3 out of 10 Indians watched online videos at least once in the last month, the study said. The research, based on a sample size of 13,500 across urban and rural India, was conducted from July to September 2022.
The Indian OTT audience universe currently stands at 423.8 million (or 42.38 Crore) people which is a 20% growth from 353.2 million in 2021. This translated into a penetration of 30% of the total population universe. This means that 3 out of 10 Indians watched online videos at least once in the last month, the study said. The research, based on a sample size of 13,500 across urban and rural India, was conducted from July to September 2022. 
